Brother showcases new line of portable products

In addition to the Brother QL line, Brother will showcase three other categories of printers – their Mprint™ mobile printers, P-touch® Electronic Labeling Systems and laser printers– at NRF ’08 BIG Show. The Brother MPrint line of wireless mobile printers are among the world’s smallest, ultra-portable printers, and feature Bluetooth®, IrDA, USB and serial² connectivity options for use in retail applications like mobile point of sale, shelf edge labeling and more. “The MPrint printer is truly a technological breakthrough; our engineers have developed a full-featured printer, in a slim and compact form factor, that prints professional-quality cut sheet receipts on demand,” says Mr. Panjwani. “Conventional mobile printers are bulky, heavy and print on receipts that curl. We wanted to give our retail customers another option for printing applications that require ultimate portability.”

P-touch® electronic labeling systems print professional quality, glossy laminated labels that enhance the customer experience and customer loyalty in a retail environment, with time-savings features that help increase workers’ productivity. These laminated labels are used for retail shelf edge labels, price markdown, UPC bar code product labels, name badges and asset management applications. P-touch labeling systems are available in handheld and desktop models. The portable, hand-held models are lightweight and have an integrated display, a built-in keyboard for easy data entry, and a built-in cutter. Some handheld models can even be programmed with a customized user interface, and can print from a downloaded database. Commercial P-touch desktop models connect easily to a computer using USB interface³ and can be shared over a network. The model PT-9500PC prints sharp looking labels at 360dpi resolution and is ideal for pre-printing a strip of easy to peel labels or to print a label on demand.