Tuesday, January 8, 2008

Polaroid goes back to the beginning

Once well known for their cameras that would instantly spit out a print, Polaroid brings that concept back, with a modern twist - portable printers for images from cellphones and digital cameras.

Just like the cutting-edge technology used by their original cameras in the 1960s, the new arrivals from Polaroid will make use of a new invention, thermal ink.

The thermal ink, technology provided by startup company Zink Imaging, allows the printers to turn out 2" x 3" pictures that cost roughly 40 cents a piece.

The printers, which will retail for around $150, will connect via USB or Bluetooth technology, and will be available in the United States later this fall.

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